To support the launch of Hefty Pet Goods, Reynolds Consumer Products partnered with Jackpot Media to develop a series of engaging, consumer-focused videos and professional eCommerce product photography. The goal was to introduce the new pet care line through authentic storytelling and high-quality visuals designed for digital marketing, social media, and online retail.

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Our team produced Talking Business with Hefty, a street style interview series featuring real conversations with dog owners and local dog walkers in Tampa. Through engaging interactions and relatable experiences, the campaign showcased the brand's new pet waste bags while creating entertaining, social-first content that connects with everyday pet owners.

Alongside the video campaign, Jackpot Media captured studio product photography at Jackpot Studios, highlighting the product's packaging, features, and design. From clean Amazon-ready product images to creative lifestyle visuals, the content helped establish a cohesive visual identity across Hefty's digital and eCommerce platforms.